The process of competitive research and analysis of major competitors
Researching and analyzing the competitors in your market segment is a vital part of any business plan either it is online or offline.
Without knowing what your competitors are, what are their strength and weaknesses (S&W), you will not be able to beat them down.
The importance of competitive research in search engine optimization
Business is very tough especially on the internet where competition increases day by day and only the strongest and wisest will be able
to remain profitable on the market. In search engine optimization without analyzing the competitors (those who already rank high in SERPs),
the success of your online business is almost doomed right from the beginning.
Prior any further steps required in SEO, you must know exactly your industry, who are the major players, for how long they have
been activating in your same targeted business industry and what strategies they have been using to remain competent.
By only identifying all these elements, it will be possible to outperform your major competitors in the search engine result
listings. Here at SEO Consulting Group, competitive research is the first and most important step
of the whole SEO process, paying attention to any small details which can trigger a new idea (strategy, approach, ignored long tailed
keywords) which will help in getting ahead of your competitors.
What will we do?
We will identify all negative and positive aspects of your competitors which will help us in approaching the same niche market using
methods your competitors are ignoring thus finding ways to outgrow them in the SERPs (Search Engine Result Pages). We will search out
for new opportunities in order to get you high ranked in the major search engines, opportunities your competitors haven't considered.
Competitive research is a never-ending task, which will always have to be closely monitored as reaching the top in SERPs is not enough,
the positions achieved must be maintained for long term.
Some of the most important aspects of our competitive research and analysis:
- seek out for a set of core keywords which best describe your business sector
- make a list of the actual competitors listed in the SERPs for these keywords or phrases resulted in the major search engines
- seek out for your competitors' partners (who are referring to them from their pages)
- determine what your target audience is looking for
- quality and amount of content your competitors have on their pages
Mistakes in the competitive research process
One of the most common mistakes new website owners are making is that they very often don't identify the keyword phrases for which
they could attract fewer visitors but with higher conversion rate (CR) and nevertheless those visitors have the greatest potential
of becoming buyers and long term customers. Instead, they are trying to get rankings for generic keyword terms with thousands of
competitors already on the market. Other mistakes especially among newcomers are that they listen to others who have been using
unorthodox methods for a better ranking position. The concern in following unethical SEO methods is that results might collapse
suddenly at the next algorithm update without the opportunity to regain rankings in SERPs.
SEO Consulting Group advises new website owners not to follow unethical SEO strategies with short term results, rather build their
SEO strategy on a solid foundation considering all the aspects by following a clean white hat SEO code of ethics.
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