What KEI stands for?

A:
KEI is the acronym for Keyword Effectiveness Indicator or Keyword Efficiency Index which is a ranking value taking in consideration how often a keyword term is searched and the level of competition it has on the internet. Thus, a higher KEI value suggests a popular keyword which has low competition and it has greater chances to get high ranked in SERPs opposed to a low KEI value when competition is very high and searches for that term are very low being unworthy to optimize for search engines. The Keyword Efficiency Index (KEI) is calculated on a logarithmic scale with results ranging from 0 - 10 and its main purpose is to give a more exact view of how efficient a keyword term would be in a particular theme.

Whenever a competitive keyword research is made, you can not rely fully on the KEI indicator as it might have a higher value but the top competitors would be too big for you to compete with. It is helpful for many webmasters and should be considered only after all other keyword competitiveness aspects have been considered.

Go back to FAQ

Submit your comments to our answer: