What is SEO?

A:
SEO is the acronym for Search Engine Optimization. You can find many definitions for SEO on the Internet. It is considered the top and most effective Online Marketing strategy with outperforming results compared to other means of marketing approaches. It is a combination of art and science with the scope of making a website readable for search engines in a way that by analyzing its content it will find important and related to a particular topic which in turn would most probably satisfy its visitors came from search engine listings. There is also another common definition of SEO which is 'the process of making a website search engine friendly'.

SEO consists of keyword research to determine what keywords are used by internet users for which the web pages would be optimized to get high rankings in SERPs. Other SEO aspects are competitive research, search engine friendly website development, code optimization, SEO copywriting and link building. All of these can be categorized in on-page and off-page optimization factors.

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