YouTube strikes a deal with BBC
Mar 2, 2007
YouTube the largest video
sharing website owned by Google has recently made an agreement with UK based TV broadcasting company BBC
with the hopes of driving more extra traffic from YouTubes monthly audience of more than 70 million users.
Three categories of the BBC broadcasting network will be available by showcasing short trailers and video clips one for news and
two for entertainment. On one of the two entertainment channels there will be video diaries of David Tennant or one of BBC's
most renowned war correspondent Clive Myrie reporting right from the streets of Baghdad.
BBC's main goal is to increase the popularity of its own website by attracting more visitors through YouTube and as soon as the
BBC Trust approves the corporation's catch-up television proposal, called iPlayer users can watch or download full version TV
programs.
On the second entertainment channel there will be a few minutes' long clips available for visitors featuring popular programs
from BBC's archive. There will be programs about nature as well as short excerpts from Top Gear and The Mighty Boosh.
BBC will get a share of the generated revenue from banner advertising on this YouTube pages.
The third channel will be the news channel expected to be launched later this year broadcasting about 30 short news clips per day.
The available clips will be broadcasted outside United Kingdom because of the advertising thus UK users won't get access to
these clips.
The BBC's general manager, Mark Thompson, called the deal a “ground-breaking partnership„
that would “engage new audiences in the UK and abroad„ and Ashley Highfield director of
Future Media and Technology pointed out that “YouTube is a promotional vehicle for them„.
Founded in February 2005 YouTube was bought for $1.65bn by Google in November 2006.
Go back
|
