Common used SEO and internet marketing related terms
'off page factors'
Off page factors have the greatest impact on determining the ranking of a website. Some of these factors are the inbound links
from other sites and anchored text used. The biggest disadvantage of off page factors is that you can not take the control of them.
'on page factors'
Everything that can be found on your pages. The content, keywords used, title and meta tags and so on.
'one way link'
This term is used among webmasters. A one way link means that a website is linking to another website
without getting a link back. This linkexchange method is the most preferred one by webmasters but very hard to achieve.
'outbound link'
A link from site A to site B means site A has an outgoing (outbound) link to site B and B has an inbound link from site A.
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