Common used SEO and internet marketing related terms
'PageRank (PR)'
Google's indicator of a page's value on a scale from 0 to 10. A brief explanation: a link from site A to site B means a
vote for site B from site A. There are many factors the Google algorithm is considering when calculating the PR value of a page.
Read more by clicking here.
'Pay per Click (PPC)'
The same as CPC (cost per click).
'paid listings'
A paid inclusion in directories or on SERPs. The paid listings on search engine result pages SERPs are working on an auction base
like Google's AdWords where advertisers try to outbid their competitors for certain keywords related to their business or topic.
In Google's SERPs, paid listings appear on the right side and first positions in the top with a yellowish background.
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