Common used SEO and internet marketing related terms

'reciprocal link'

When two website owners agree to exchange links. Also called link swap when site A links to site B in exchange for a link back from site B.

'redirect'

A technique used to redirect people to other pages either automatically or asking them to click on a link which will lead to the other page. It is often regarded as Spam by search engines especially if these kinds of pages appear in their natural listings.

'relevancy'

It is a measure of determining how relevant a webpage is to what the users were searching for in the search engines.

'return on investment (ROI)'

Sales generated by an online marketing campaign. It is expressed in percentage and the scope is that the result be above 100%.

'robots txt file'

Placed in the root directory of a website, it instructs search engine spiders what pages or files to read and what they should ignore.

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